I always hate when I’m late to discover innovative [sidebar: I can’t stand this overused buzz word, but it’s so fitting!] ideas. After scrounging around the world wide web, I learned a little bit about Maentis and Selfridges&Co. With all of the clutter and chaos and messaging that comes with mass marketing, it’s intersting to see the perspective these “innovators” have taken to combat this situaiton.
Maentis: French art collective Maentis started a satirical series of corporate logos called “Universal Unbranding”. The whole point is to provide a poignant POV and sharp contrast of the brand and how it has affected society.
Selfridges: Widely known for its chain of high end department stores in the UK, Selfridges opened The Quiet Shop as a way to offer a range of carefully selected brand name products – without the brand name. This minimalist approach features Heinz ketchup, Levi’s Jeans and Beats by Dre headphones.
It’s great to either poke fun at big business or try to minimize the clutter that they create. Either way, maybe this has helped shine some light on the ways marketing has positively and negatively changed society and how sometimes the best way to rise above the fray is to not be a part of it.