Guerilla Ad Strategy

actors front row from left, Jared Leto, Jennifer Lawrence, Meryl Streep, Ellen DeGeneres, Bradley Cooper, Peter Nyong’o Jr., and, second row, from left, Channing Tatum, Julia Roberts, Kevin Spacey, Brad Pitt, Lupita Nyong’o and Angelina Jolie as they pose for a "selfie" portrait on a Samsung Galaxy Note 3 during the Oscars at the Dolby Theatre on Sunday, March 2, 2014, in Los Angeles.

actors front row from left, Jared Leto, Jennifer Lawrence, Meryl Streep, Ellen DeGeneres, Bradley Cooper, Peter Nyong’o Jr., and, second row, from left, Channing Tatum, Julia Roberts, Kevin Spacey, Brad Pitt, Lupita Nyong’o and Angelina Jolie as they pose for a “selfie” portrait on a Samsung Galaxy Note 3 during the Oscars at the Dolby Theatre on Sunday, March 2, 2014, in Los Angeles.

Now that the buzz of the Oscars has died down and everyone has belabored all of their comments on Lupita’s whirlwind in Hollywood, Clooney’s gaff in pronunciation and Whoopi donning a dress, I’d like to highlight a fun fact I recently learned. >>> please keep in mind that I have still yet to watch the Oscars, it’s still in my DVR markes as new.

Ellen’s ‘impromptu’ selfie with her Samsung Galaxy Note 3 was actually staged. I’ve had a friend or two tell me that the stunt didn’t look that organic, but either way the overall goal was reached – Samsung got amazing product placement and it was definitely a buzzworthy moment during the award show.

If you’d like to learn more about the specifics of Samsung’s $20 million+ deal, or behind the scenes details from the award show’s producers feel free to click away.

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